There are many things that need to be considered when a company wants to design a new website, or to re-design an existing, outdated one. The planning, design and actual building stages all need to be well-thought out, as does the ability to resource the task.
Usually it will be a bigger job than one person alone can handle. If a team of specialists in-house are able to do the job then that’s good, though more often than not, with tasks which only need to happen on a periodic basis, it’s often a good idea to acquire the specialist expertise on a temporary basis.
So what did a design agency in Nottingham say when asked about what were five of the most important things to consider when designing a new website?
Take a ‘from scratch’ approach to your content
It’s very easy for the content on your website to become old and uninspiring. There’s such a huge focus around content when it comes to Google and the SEO benefits it has, that you should view a website redesign as a chance to completely change how the content reads. Try as hard as possible to say something else to what your competitors are if you want to leave a lasting impression.
Ensure you focus on UX
If someone comes to your website but cannot find the product they are looking for or the information they want, what is the point of having the site? Creating a good user experience is so important these days and plays a major factor in where your site ranks on the search engine. Ensure your website is set up to record the most important user journeys and track Goals so you can keep track of its success.
Sort out crawling issues before going live
If you want your site to succeed then it will need to have the ability to appear in the search engines; most importantly Google. If your website cannot be found then the issues can be complicated to fix. Instead, make sure everything is done behind the scenes to ensure Google’s spiders can crawl the site before it’s launched. Submit sitemaps, create meta tags and redirect any old pages to your new site to stop any down-time and also keep the UX at a high level.
Optimise for multiple devices
So many people are now browsing the web on their mobile phones and tablets, that it’s not just desktops that websites need optimising for these days. Making a mobile-friendly or responsive website is so important if you want to keep hold of the potential customers that land on your website. This means that your site will adapt to whichever device it is being viewed on. Failure to do so could force them to use a competitor instead.
Don’t forget images
It’s all too easy to forget about sourcing appropriate imagery, but having good visual content is just as important as the wording on the pages. Try to find images that can draw in the customer by creating a connection between them and the business.